Built on Trust, Proven by Science and Culture: Why People Choose Zoefu

Built on Trust, Proven by Science and Culture: Why People Choose Zoefull

The Supplement Industry: Overview

The food supplement market is a growing and thriving industry, increasingly embraced by both laypeople, scientists, and the medical community. Its industrial value in the United States alone is estimated to grow to $200 billion by the end of 2020s (1), with over 75% of Americans taking supplements (2). And to no surprise: Supplements promise an easy, (most often) side-effect-free, over-the-counter solution to many health problems.

There are currently, however, over 200,000 registered supplements on the Dietary Supplement Label Database of the NIH (3). They can't all be the panacea they promise to be. In fact, 99% of these supplements fail to deliver the results they promise. Why? Because most supplement companies are ephemeral, ride trend waves, and sell popular rather than evidence-based and scientific products. Further, due to insufficient regulatory oversight, many supplement companies have been found guilty of adulteration, contamination, and mislabeling practices.

What Makes a Supplement Brand you can Actually Trust?

The answer depends on what you are seeking. If, for example, you suffer from a nutritional deficiency - unlikely, since we've solved these more than 50 years ago - the answer would be simple: Take any good-old vitamin supplement brand, just ensure they perform proper contaminant and quality testing, and your problem is solved. Simple as that. Overcoming nutritional deficiencies (e.g. scurvy, iron-deficiency anemia etc) was actually the focus of the scientific community before the 1950s and the kickstart of the food supplement industry as we know it today.

When it comes to chronic diseases such as cancer, cardiovascular, neurodegenerative, metabolic, and autoimmune disorders however - which constitute the leading causes of death in modern society (4) - the answer gets complex fast. Most food supplements fail to meaningfully improve health and reduce the risk of chronic disease.

Why has it been so easy to resolve nutritional deficiencies with food supplements, yet so hard to address the problem of chronic diseases? This discrepancy appears counter-intuitive at first sight, yet it makes sense when you think of it this way: Supplements like vitamins are essential to the body in the same way water is essential to life. We would not, however, expect drinking water to cure diabetes or heart disease - right? We would expect the answer to chronic diseases to be more complex.

Complex, however, does not necessarily mean unsolvable. And don't forget, we have a vast body of science to rely on. Indeed, over the last 60 to 70 years, science has taught us that the nutrients that do make a difference in fending off chronic diseases are those that work synergistically with peoples' lifestyles and diets to target the root causes of chronic diseases. These root causes include metabolic issues such as insulin resistance and mitochondrial dysfunction, systemic inflammation and related conditions such as inflammaging and neuroinflammation, and gut problems such as leaky gut and microbiome imbalances.

Supplements that target these root causes are grounded in dietary patterns that are themselves known to support health and fend off chronic disease. And, among all dietary patterns and lifestyles ever studied, the one that has been shown - consistently and unequivocally - to promote health and to reduce the risk of chronic diseases is the Mediterranean. Thus, the question of what makes a trustworthy supplement company whose products can indeed help fight chronic diseases becomes a question of whether we can identify, and harness the foods, ingredients, and nutrients that make Mediterraneans the healthiest and longest-living people on the planet, and turn them into potent, science-backed supplements.

The Zoefull Philosophy

At Zoefull, the answer to this question is yes, we can, and we are.

Our mission is simple: to distill the health power of the Mediterranean into potent, health-promoting, chronic disease-fighting supplements that help our customers live fully (hence our brand’s name). Because, to live fully, one has to be free of disease.

Our philosophy is diametrically opposed to the ephemeral, shallow, and unscientific industry norm: we build our supplement portfolio on the scientifically-validated, culturally-rooted, and time-tested ingredients and nutrients that underpin the exceptional health of Mediterranean populations.

Our products are natural and rich in potent bioactives, polyphenols, hormetics, and xenobiotics. They work synergistically with our customers' lifestyles and diets to target the root causes of chronic disease - from early symptoms such as high blood pressure, to deeper issues like systemic inflammation, neuroinflammation, metabolic dysfunction, and gut imbalance - helping them restore their health and vitality.

There are more than 210,000 scientific studies supporting the health benefits of our products. But the proof goes beyond the science. The Mediterranean way of life has withstood the ultimate test of time - real people, real lives, real longevity.

People choose Zoefull because it brings this legacy to them, in modern, potent form.

Στην υγεία μας - To our good health!